NRA
Children’s
Museum
In the US, firearms have become the main cause of death in children.
The National Rifle Association (NRA), a US-based gun advocacy group, often bribes politicians to vote for pro-gun laws. We worked with Change The Ref, an activist gun reform organization, to target the senator who receives the most funding by the NRA: Ted Cruz.
We sent Ted Cruz a haunting convoy of 52 school buses, representing the 4,368 children who have died due to gun violence in just one year.
The Convoy
The Lens
We created an AR lens to transform one of the most iconic symbols of childhood, the yellow school bus, into a stark reminder of gun violence against children .
Every time people scanned any school bus, moving or still, they would be taken to a digital version of the museum that featured real objects belonging to victims and their stories. Users were invited to take action against politicians immediately and sign a petition to help reform gun control laws.
