Life, Scripted
The Chicago Film Fest takes over the city.
Film festivals often feel inaccessible to the general public. So to invite people from all walks of life to the Chicago Film Fest, we created a highly contextual campaign that used short screenplays to narrate the everyday happenings of the city. The stars? Ordinary people.
Festival Trailer
We launched the campaign with a trailer narrated by the advertising giant himself—
Don Draper (aka Jon Hamm).
Contextual OOH
Followed by a series of contextual OOH placements that took over the city and narrated life in real time.
Live Activation
The campaign culminated at the festival itself, where we created hyper-contextual scripts in real time.
Cannes Bronze Lion, Outdoor
D&AD Wood Pencil, Experiential
D&AD Shortlist, Writing for Advertising
One Show Gold, Out of Home Craft/Writing
One Show Bronze, Out of Home Series
One Show Bronze, Out of Home Dynamic
3 One Show Merits
Clios Silver, Copywriting
Clios Bronze, Out of Home
2 Clios Shortlists
Lia Awards Silver, TV/Cinema Copywriting
Lia Awards Silver, Branded Entertainment: Best Use of Real Time Advertising
Lia Awards Bronze, Design
Lia Awards Bronze, Ambient & Activation
Lia Awards Bronze, Real Time Advertising
Communication Arts Advertising Annual,
Best in Show