The Wonderful World of Nerds
How do you bring the magic of one of the most popular candy brands to one of the largest stages?
With the help of musical talent Shaboozey and a big red Gummy monster, we transformed the streets of the Big Easy into the Wonderful World of NERDS for Super Bowl LIX. Shaboozey’s genre-bending style made him the perfect partner for the multi-sensorial NERDS Gummy Clusters.
The Spot
The Nerds took over the streets of New Orleans, and showed the world how when two different things come together (crunchy & gummy, or in the case of Shaboozey—country & rap) it creates something even more wonderful.
The Teaser
Leading up to the big game we teased the NERDS magic to come and Shaboozey’s musical take on the classic “What a Wonderful World.”
Leading up to the big game we teased the NERDS magic to come and Shaboozey’s musical take on the classic “What a Wonderful World.”
On Social
During and after the big game we turned peoples’ scrolls from mundane to mouthwatering.
On Social
People ate it up…
Literally.
Within an hour of our ad airing, NERDS Gummy Clusters sales increased by a massive 223% on GoPuff. The results exceed our expectations.
