[Life Subtitled]
If only life came with subtitles.
To celebrate the 58th Chicago International Film Festival and bring the romance, intrigue, and drama of foreign film to life, we gave the city and its inhabitants their very own subtitles.
The Campaign
We brought subtitles to the streets of Chicago, uniting people everywhere in their love for cinema.
[viewer eagerly presses play on video]
The Trailer
To launch the film festival we made a trailer that finally gave subtitles a moment in the spotlight, voiced by the legend himself, Dwight Schrute (i.e Rainn Wilson ).