Get the Worm
Trolli x XBOX
The worms are taking over.
How do you create a scrappy campaign to promote XBOX’s newest collaborative with Trolli Sour Gummi Worms? By hijacking their existing social content with worms and starting a conversation!
The Spots
Trolli created four exclusive packs in partnership with fan-favorite games Sea of Thieves, Elder Scrolls, World of Warcraft, and Diablo. We hijacked their existing content, inserting our worms where people least expected them and inviting people everywhere to Get the Worm.
On Social
The worms glitched their way into promotional content for each of the games, taking over fans’ feeds.
Get the Worm IRL
We collaborated with our gaming partners to create a custom Trolli x Xbox Kit that was shared with gaming enthusiasts and invited them to Get the Worm.
The fans ate it up
Either we eat the worms or the worms eat us…